Trump spent nearly $ 22 million on Fox News advertising during the election, compared to $ 700,000 on MSNBC, and he lost.
Donald Trump’s re-election campaign was the largest political advertiser for Fox News in 2020, according to AdImpact, spending nearly $ 22 million, nearly 10 times the $ 2.65 million spent on CNN TV commercials, and more than 3,000 percent more than the $ 708,334 MSNBC ad purchases.
Democrat Joe Biden’s campaign spent $ 7.4 million on Fox News, second only to Trump’s campaign. Biden for President was CNN’s leading political advertiser who bought $ 7.3 million of spots and spent $ 71,400 on MSNBC, AdImpact said.
Trump’s ad spend was part of the strategic mistake that likely cost Trump the election. The president ruled and fought for re-election with the vague belief that his base was all he needed to win.
Trump bet everything on Fox News to find his base and get the win, and he was completely wrong. Donald Trump didn’t go beyond tiny spending on CNN and MSNBC to reach viewers who didn’t already support him, and paid for his arrogance at the ballot box.
Biden’s strategy was to spend his money convincing moderate voters who watch CNN and MSNBC, and it worked. In recent history, CNN has tended to attract independent voters. Biden targeted compelling and independent viewers of Fox News.
The Biden campaign likely found they had the MSNBC audience, so they redirected their spending to other areas. The gap in MSNBC was closed by external groups that supported Biden. Groups like MoveOn Action, Priorities USA, and the Lincoln Project have all been in heavy rotation, particularly in local swing state commercials on MSNBC.
Trump bet almost everything on Fox News and Joe Biden smoked him like a fool.
For more discussions on this story, join our Rachel Maddow and MSNBC groups.
Follow and like PoliticusUSA on Facebook
Mr. Easley is the Founder / Executive Editor, White House Press Pool, and a Congressional Correspondent for PoliticusUSA. Jason has a bachelor’s degree in political science. His thesis focused on public order with a specialization in social reform movements.
Awards and professional memberships
Member of the Society of Professional Journalists and the American Political Science Association